Thailand's suncare product market is experiencing sustained growth, with industry forecasts projecting the market value to reach 8.4 billion baht by 2029, according to market analysis by 360 Daily Manager. The expansion is driven by four key market acceleration factors as companies intensify competition in the category. HER HYNESS, a major player in the Thai beauty sector, has launched new suncare products to capture growing consumer demand in this segment. The continued boom in the suncare market reflects increasing consumer awareness about sun protection and skincare, positioning it as one of Thailand's fastest-growing cosmetics categories.
